Distribution, marketing, logistics

Any company strives to achieve success based on effective sales through properly prepared distribution schemes. Traditional chain consists of manufacturer, wholesaler, sales agent, retail and end-user. Each stage has it’s own complexity.

For example, in case of scheme manufacturer- consumer, there is awareness of customer needs and the possibility of choice. The scheme “seller –consumer” contains the problem lying in the fact that most wholesalers are interested in a quick sale of the goods, so they prefer to work only with well-known manufacturers, ignoring beginners.
Another option is to work with a sales agent, who is responsible for promoting and selling products of one or more manufacturers and receives a percentage of sales. Here, the only important aspect that can be noted is the competence and skills of the agent.

Efficiency of logistics is so high that it becomes not only a means of strategic competitive advantage, but also an important tool for servicing the growing needs of the consumers.

Modern Russian companies adopt global trading experience, so now, with the help of modern technologies of logistics, we are able to fully integrate the company in any market changes.

Therefore, the best solution at this stage will be a service of qualified professionals possessing the necessary knowledge, technology, and high professional motivation.

Options of the development of the market situation:

  1. When demand exceeds supply. In this case, there are no problems, and it is safe to say that all products will be realized fairly quickly.
  2. When supply exceeds demand. Then, in the conditions of competition, the sales of products become the most important task.

In today’s world, the development of production can take place only if it is possible to quickly change the range and number of products.
Materials management is called production logistics. The main objectives of the logistics are to analyze the characteristics of production and organize the most efficient flow of material.
Modern logistics is able to adapt to changes in the market through the creation of reserve production capacity and the right equipment.

The current situation in the market

Modern Russian consumers are becoming more demanding concerning the quality of products, variety of assortment and availability of required position of goods. At the same time, any retailer is interested in low purchase prices, high volumes and timely deliveries. Most network operators conduct outsourcing of logistics services, precisely in order to focus on their core business – the sale of goods to the consumer. To achieve these goals they constantly need to keep a high level of sales. The most developed networks prefer integrated systems of the supply chain optimization, enabling to cut them costs by 25%.